He is an American rapper, record producer, and fashion designer. He has been influential in the 21st-century development of mainstream hip hop and popular music in general. As a fashion designer, he has collaborated with Nike, Louis Vuitton, and A.P.C. on both clothing and footwear, and has most prominently resulted in the Yeezy collaboration with Adidas beginning in 2013. He is the founder and head of the creative content company DONDA. West is one of the world’s best-selling music artists, with more than 20 million albums and 140 million singles sold worldwide. He has won a total of 21 Grammy Awards, making him one of the most awarded artists of all time